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The report
Formula Money is an invaluable guide which contains all the figures that matter about the business of Formula One. The third edition has 180 colour A4 pages containing more than 200 tables and diagrams, making it the perfect guide to Formula One sponsorship values, race budgets, team finances and much more. This edition has expanded in size to include more detailed information about sponsorship exposure and Grand Prix finances.
The report is divided into eight chapters:
• OVERVIEW, including a breakdown the sport’s revenues showing where they come from and where they end up, plus data about the sport’s commercial rightsholder.
• SPONSORSHIP, including a breakdown of every current sponsorship deal and the teams’ sponsorship revenues.
• TRACKSIDE ADVERTISING, including race-by-race and sponsor-by-sponsor breakdowns of the value of trackside advertising.
• TEAMS, including team budgets, revenue comparisons and team owner spending.
• DRIVERS, including the salaries of all active drivers and their future earning potential.
• RACES, including a breakdown of sanction fees for each of the races, attendance data and, for the first time, Grand Prix budgets for each race.
• MEDIA, including a breakdown of the value of broadcast media exposure to F1’s team sponsors, and analysis of the editorial print media coverage of F1’s sponsors.
• GP2 SERIES, including details of the team budgets and sponsorship values in F1’s feeder series.
To view a sample page from Formula Money click here.
The readers
Formula Money is an invaluable guide to the sport for both potential and existing stakeholders, such as sponsors, team owners, driver managers and race promoters.
For those looking to get involved in the sport for the first time: Formula Money addresses in detail core questions such as how much it costs to sponsor a team, what are the teams’ overheads and returns, and where the revenues from hosting a race end up.
For those already involved with the sport: Formula Money is an equally important tool for current stakeholders, such as sponsors and race promoters, as it highlights how much their peers are paying and what they get for their money. This allows them to maximise return on investment and improve their bargaining position when it comes to negotiations.
The authors
Christian Sylt and Caroline Reid, the authors of Formula Money, are the world's only newspaper journalists to regularly cover the business of F1. Their combined 15 years of experience covering the sector stretches across all other types of media, from magazines and books to radio and television.
The publishing partner
The publishing partner of Formula Money is CNC, the communications consultancy which has worked with and represented several of motorsport’s biggest sponsors, seven car manufacturers and 14 teams in Formula One. For further information visit www.cnc-communications.com
BUY FORMULA MONEY
Formula Money costs £175 per copy plus postage and packaging.
Formula Money is posted either by Special Delivery (in the UK) or International Signed For to ensure safe delivery. We aim to post Formula Money within two working days of receiving payment, but this is not always possible at busy times. Estimated delivery times are one working day for the UK, three working days for western Europe and four to five days for the rest of the world.
If you are unsure of your postal zone, please check our postage information.
Please note, we cannot accept payment by American Express Corporate Card. We accept most other major credit cards and payment by PayPal account (click on the link on the left of the payment page to pay by credit card or fill in your details on the right hand side if you would like to pay by PayPal account). As we do not dispatch orders until payment is received, payment by eCheque will usually delay your delivery as it can take between seven and nine working days for this to clear.
If you have any questions, please contact the publishers at info@formulamoney.com
| PURCHASE FORMULA MONEY |
Formula Money report
UK delivery: £175 + £7 = £182
European delivery: £175 + £9 = £184
Delivery to the rest of the world: £175 + £13 = £188
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Other purchase options
| JOURNALIST'S DISCOUNT |
| Formula Money is available at a 50% discount for FIA-accredited journalists only. Please note, you may be asked to provide a copy of your journalistic credentials and/or FIA accreditation if you select this purchase option.* |
Formula Money report
UK delivery and FIA-accredited journalists discount: £87.50 + £7 = £94.50
European delivery and FIA-accredited journalists discount: £87.50 + £9 = £96.50
Delivery to the rest of the world and FIA-accredited journalists discount: £87.50 + £13 = £100.50
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OTHER PRODUCTS AND SERVICES
Formula Money ROI Review
To find out more about Formula Money’s post-race PDF please click here
Back issues
If you would like to purchase the 2007 or 2008 edition of Formula Money please email info@formulamoney.com for more information.
Media analysis
Formula Money offers exposure analysis of F1 sponsors in 14,000 print media outlets globally. This research provides three sets of results: the number of times the sponsor's brand is mentioned; the number of times the brand is mentioned with the term F1 and the number of times it is mentioned with the name of the team it sponsors.
The research can be collected for all sponsors in F1 or for particular brands and can be shown for all languages or broken down into any major global language. It can be done for any period of time over the past 25 years and in future. For example, Formula Money could provide analysis of the print media exposure in any language of specific sponsors following the Grand Prix of the nation in which they are based. Further details and prices for these services are available on enquiry at: info@formulamoney.com
Foreign language copies
Versions of Formula Money are available in key foreign languages (French, Italian, German, Italian and Spanish) with a minimum order of 50 copies. Please contact the publishers at info@formulamoney.com for more information.
Company branded copies
Copies of Formula Money are available branded with your company logo with a minimum order of 50 copies. Please contact the publishers at info@formulamoney.com for more information.
Other research
If there is any other research on the business of Formula One that you require please email caroline@formulamoney.com to see how we can help you.
* Further information about the journalists' discount:
This discount is only available to FIA-accredited journalists for the purpose of encouraging coverage of the Formula Money report. We require that anyone claiming it provides press coverage of Formula Money within two calendar months of dispatch of the order. A link to or a scan of the relevant article must be forwarded to caroline@formulamoney.com otherwise the full price will be charged and the balance of the price will be payable immediately.
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