Profile

The founders of Formula Money, Christian Sylt and Caroline Reid, specialise in writing about the business of Formula One and have been doing this for more than 15 years. They are the only journalists worldwide who regularly write about the F1 industry for national media and their work is published in more than 20 publications every year. They include The Daily Telegraph, The Guardian, The Independent, The Daily Mail, The Express, The London Evening Standard, CityAM, The Wall Street Journal and Forbes. In addition they edit motorsport reports for The Times and write online for Autoweek and ESPN. They frequently comment on the F1 industry on television for many stations including the BBC, Bloomberg, Channel 4, CNBC, CNN and ITV. See links below to archives of their work.

Formula Money launched in 2007 as the trade guide to F1 containing more than 300 tables and diagrams including a breakdown of every team sponsorship deal, all race hosting fees, the total resources of each team, and a comparison of team revenue stretching back 20 years. Formula Money also provides data and consultancy to many F1 sponsors, circuits, teams and prospective race promoters, while the ROI Review, reveals the value of sponsorship exposure and the cost of every point scored.

Outside journalism, they founded ZOOM, an innovative project where signed photos, taken by all of Formula One's drivers and team bosses, are auctioned in aid of charity at a star-studded annual gala. It is also the only event in F1, except for a Grand Prix, which involves all of the drivers and team bosses.

Outside motorsport journalism Christian writes travel features and covers the leisure and movie industries. He also specialises in writing about the business of theme parks and works with sculptor Tom Maley to promote his motorsport-inspired sculptures which have been displayed in the F1 paddock.

NEWSPAPERS AND ONLINE:

The Telegraph archive
The Guardian archive
The Independent archive
CityAM archive
Daily Mail archive
London Evening Standard archive
Daily Express archive
Forbes archive
Financial Times archive
BBC archive
Wall Street Journal archive
The Times F1 report 2015
The Times Formula E report 2015
The Times Theme Park Industry report 2015
The Times F1 report 2016
ESPN archive
Autoweek archive
Theme park articles

TELEVISION:

CNN
CNN Richard Quest 8 September 2016
CNN 22 April 2016
CNN 22 February 2016
CNN 24 July 2015
CNN World Sport 4 December 2014
CNN 21 November 2014
CNN 4 April 2014
CNN 7 November 2014
CNN 5 September 2014
CNN 29 August 2014
CNN 25 August 2014
CNN 5 August 2014
CNN 28 July 2014
CNN 16 January 2014
CNN 19 September 2012
CNN 25 March 2011
CNN 16 November 2009
CNN Richard Quest July 2009

BBC
BBC Look East 7 February 2017
BBC Newsnight 23 January 2017
BBC World News 8 September 2016
BBC World News 18 March 2016
BBC World News 10 February 2014 (1)
BBC World News 10 February 2014 (2)
BBC Newsnight 12 December 2013
BBC World News 20 July 2013
BBC News at Ten 3 June 2011

ITV News
ITV News 27 April 2017 (video)
ITV News 27 April 2017 (article)
ITV News 24 January 2017
ITV News 5 January 2017
ITV News 25 November 2016
ITV News at Ten 6 September 2016
ITV News at Ten 15 May 2009

Channel 4 News
Channel 4 News 2004 (1)
Channel 4 News 2004 (2)

CNBC
CNBC 5 August 2014

Al Jazeera
Al Jazeera 8 September 2016
Al Jazeera Newshour 23 April 2014

Bloomberg
Bloomberg 30 May 2012

RADIO:

BBC Radio 5
BBC Radio 5 29 December 2013

BBC Northampton
BBC Northampton 6 January 2017
BBC Northampton 21 November 2016
BBC Northampton 7 November 2016
BBC Northampton 30 September 2015

ABC
ABC 24 April 2014