How much does it cost to sponsor a Formula One team? What are the fastest growing sponsorship sectors? What are the leading TV networks paying for F1’s broadcast rights? What is the price of a trackside advertising package? How does a region benefit from hosting a Grand Prix?
Formula Money’s data answers all these questions. It is an invaluable guide to all the figures that matter about the business of Formula One and is the perfect tool for researching F1 sponsorship, race budgets, team finances, broadcast fees, and much more.
We offer a wide range of research and consultancy services covering areas from the local economic impact of races, to sponsorship values, to commercial rights. Formula Money reports are used by both potential and existing stakeholders, such as sponsors, team owners, driver managers and race promoters.
Since Formula Money was founded in 2007, we have worked with organisations including many of the largest investment funds in FWONK, team management and owners, debtholders, sponsors, circuits, race organisers, law firms and driver managers as well as companies including Red Bull, Renault, Silverstone and the Grands Prix in Brazil, Bahrain, the United States, Australia and Mexico. We also supply data to leading media organisations for use in lists and reports, including Bloomberg and Forbes.
For those looking to get involved in the sport for the first time, Formula Money addresses in detail questions such as how much it costs to sponsor a team, what are the teams’ overheads and returns, and where the revenues from hosting a race end up.
