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ABOUT FORMULA MONEY

Formula Money is the industry monitor for Formula One, with data covering all areas of the business behind the sport including commercial rights, team budgets, sponsorship, driver salaries, race finances, local economic impact, broadcast fees and brand exposure.

Formula Money was founded in 2007 by Christian Sylt and Caroline Reid. The first Formula Money report was a single volume publication giving an overview of all the main sectors of the business of F1.

Since then Formula Money’s remit has expanded and the team now produces a range of products focussed on specific areas of the business of F1, as well as providing bespoke reports and consultancy. Formula Money has also created local economic impact reports for potential and existing races including the Grands Prix in Brazil, Bahrain, the United States, Australia and Mexico.

In 2009, Formula Money launched the ROI Review service which tracks the advertising value equivalent (AVE) of brand exposure for brands involved in Formula One.

The annual Grand Prix Attendance Report launched in 2016. The report reviews F1 attendance and ticket prices, analysing the data to identify the key trends affecting race attendance over time. It is the only report to provide a complete set of F1 attendance data over the past decade.

In 2018, the Formula Money SPONSORSHIP DATABASE was added to the line-up. It is the first and only product of its kind and values every F1 sponsorship deal since 2005, covering team sponsors, suppliers, series partners, race title sponsors, trackside advertisers and team owners.

For a full list of our services, click here

For media coverage of Formula Money, click here