PRODUCTS
FORMULA MONEY SPONSORSHIP DATABASE
The Formula Money SPONSORSHIP DATABASE is a unique tool for anyone who needs to find out more about Formula One sponsorship.
Every F1 sponsorship deal since 2004 is valued in the database, covering team sponsors, suppliers, series partners, race title sponsors, trackside advertisers and team owners. Subscribers can search our database of sponsorship data and generate charts and and diagrams of the results.
The report draws on the extensive experience of the Formula Money team and uses data that has been compiled for use in our reports over the course of almost two decades.
The database gives an amazing insight into trends in F1 sponsorship and is a crucial tool for decision making when spending in the sport. It’s ideal for anyone wanting to know more about the F1 sponsorship industry, including existing and potential sponsors, agencies, investors in FWONK, team management and owners, and executives from other sports and the teams that compete in them.
Watch the demo video here
To find out more and subscribe, click here
LOCAL ECONOMIC IMPACT REPORTS
Formula Money’s economic impact reports have been commissioned by some of the biggest races on the calendar and highlight not only the direct financial effect of the race on the local area, but also the value of the global exposure generated by hosting an F1 race.
Formula Money has worked for circuits at all stages of the race hosting process, from pre-contract to the build up to the race to post race analysis and contract renewal. Our clients include the Australian, Brazilian, Bahrain, United States and Mexican Grand Prix, which has commissioned Formula Money economic impact and exposure value reports for all of its races since it returned to the F1 calendar in 2015.
Each report is fully customised to the host city and looks in detail at the effects of hosting a race, either by analysing the existing event or projecting the economic impact and exposure value of a new race based on the experiences of other race hosts.
To find out more click here
GRAND PRIX ATTENDANCE REPORT
Formula Money’s Grand Prix Attendance Report reviews F1 attendance and ticket prices over a decade and each edition accumulates 10 years of research, analysing the data to identify the key trends affecting race attendance over that period.
The report breaks down attendance for practice, qualifying and race day of every Grand Prix for each year. Further data shows ticket prices and revenues over the period and there is detailed analysis of the fortunes of every race – giving the reader the complete picture of F1 attendance, showing which races are performing well and which are struggling.
At 150 pages the Grand Prix Attendance Report is the essential annual guide to the state of play of Formula One’s races.
To find out more click here
DRIVER BUSINESS REPORT
The Driver Business Report is a specialist research report that looks at the key figures behind the business of Formula One’s drivers.
The report contains expertly compiled data which has been estimated from research by Formula Money’s team, including information on driver salaries, driver sponsorship, predicted career earnings, the most successful junior formulae at producing F1 drivers, and data on how interest in a local driver can drive interest in F1 in specific markets.
This is an important publication for anyone looking to better understand the roads to F1 or to analyse one of the teams’ biggest costs.
To find out more click here
ROI REVIEW
Formula Money’s ROI Review data reports show the advertising value equivalent (AVE) of brand exposure for on-car sponsors, team owner brands and trackside advertisers at races.
The ROI Review allows readers to track the financial performance of key stakeholders such as teams and sponsors. We can compile ROI Review reports for specific brands or groups of brands, focussed on specific races or longer periods of time and provide data organised by team or race.
Complementary data based on our sponsorship values highlights the value for money of sponsorships.
To find out more, click here
COLLABORATIONS
Formula Money is the source of data on the F1 industry used by media organisations, campaign groups and brands.
Our F1 sponsorship data and analysis has been commissioned by STOP, a global tobacco industry watchdog funded by Bloomberg Philanthropies, for use in a series of reports investigating sponsorship from tobacco companies in F1. Click on the links below for more details:
Driving Addiction: A Race for Future Generations
Driving Addiction: F1, Netflix and Cigarette Company Advertising
Driving Addiction: Tobacco Sponsorship in Formula One
Driving Addiction: F1 and Tobacco Advertising
Formula Money also provides annual driver salary data to Forbes for use in its list of the highest paid F1 drivers.
To commission Formula Money to provide data for your report or project, please contact caroline@formulamoney.com
OTHER REPORTS AND CONSULTANCY
Are you looking for data on a specific area of Formula One business or need research that is specifically tailored to your project? We offer a wide range of bespoke research services covering areas from commercial rights, to team budgets, to the business model of the sport. We also offer consultancy on the business of F1.
To learn more about our bespoke reports, click here
For some examples of the research we provide, click here
